What does it take to produce a best-seller? Answer: Every author hopes their book will become a bestseller. It’s a lofty goal that has positive implications. If a writer is enthusiastic about their message, they will promote it with great enthusiasm. Before I address what makes a bestseller, I need to define the term. [...]

Here are some of the most common questions I get from prospective authors: Will I find my new book on the store shelf? Most new titles do not find bookstore shelf space because there is not enough space in the stores to go around. The major houses alone publish several thousand more new titles [...]

I always advise authors to get involved in marketing their book. It's never too early to begin promoting it with enthusiasm. Here are my top seven tips for promoting your book: 1. It is extremely important that you devote much of your time and energy over the next two years to developing a market [...]